Seems the CW is getting it right.

If you explore the Facebook pages, you know the ones that individuals can become "fans" of like "Michael Phelps", well the CW has it own Facebook page. On the CW's Facebook page, there is a list of all the current running television shows that are aired on the CW. For example, 90210, One Tree Hill, and Gossip Girl are just three of fourteen shows listed. The page also has a fan section, a schedule of the air times and days, CW widgets and videos. 

The CW's official website also has on its "shows" tab a Facebook section saying "Visit us on Facebook" and under the headline there is a "make friends" link you can click that directs you to the Facebook page. If the user is not a current user of Facebook, then he will have the opportunity to sign up and become a "fan" of a show on the CW or a "fan" of the CW itself. And, Facebook gains another user.

On each show's Facebook page, there are fan sections, post messages, videos, news, and a merchandise section selling items, like DVD series, on the page. The CW uses Facebook to direct traffic to and from Facebook and their official website. Also, to use a page that only promotes itself and advertises itself seems like a pretty good deal.

Funny how most of the CW's shows have 100,000+ fan members belonging to different CW shows. Clearly the CW knows that Facebook is the place to be at the moment.